Leonardo AI: Generative AI Art Tool Overview [2024]

If you’re looking for a new AI image generator, Leonardo AI art might fit the bill.

Leonardo AI provides a simple, yet powerful, interface to access tons of ready-to-go AI image models.

This saves non-technical users countless hours trying to figure out how to set all of this up.

Not to mention, you won’t need to fork over thousands of dollars for a desktop capable of generating AI images locally.

In this post, I will provide an overview of Leonardo AI, how to get started, and a comparison to Midjourney.

Let’s get started!

What Is Leonardo AI?

Leonardo AI Example
Leonardo AI Example

Leonardo AI is an AI image generator platform that provides easy access to a wide variety of pre-trained image models.

According to the Leonardo AI team, the generative AI app aims to revolutionize content production in entertainment verticals like gaming.

Leonardo AI runs on Stable Diffusion and features a text-to-image generation process similar to Midjourney, Dall-E, and similar services.

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The platform is currently limited to early access, but free to use for users that are accepted.

Leonardo AI has experienced tremendous growth.

The Discord server has over 1 million registered users.

How To Use Leonardo AI

First, you will need to sign up for an account on Leonardo AI’s website.

The platform is still limited to early access, so there is no guarantee you will receive access to the service immediately.

Leonardo AI Sign Up
Leonardo AI Sign Up

You can speed up this process by joining the Leonardo AI Discord server and filling out the priority white list form.

Once you have created an account, visit the Leonardo AI login screen.

You will then be greeted by the home screen dashboard.

Leonardo AI Dashboard
Leonardo AI Dashboard

To get started generating images, click on one of the “featured models” at the top of the screen.

Each model includes a sample image that reflects what you can expect to generate from a particular mode.

Once you select a model, click “Generate with this Model”.

Leonardo AI Generate with this Model
Generate with this Model

This will open up the generation view.

Leonardo AI Image Generation Options
Leonardo AI Image Generation Options

The generation view shows:

  • Number of image generation tokens remaining
  • Number of images to output
  • Image dimensions
  • Prompt Magic: Forces image to more strictly adhere to your prompt
  • Public Images: Anyone can see your images; default on ‘free tier’

Lastly, you enter your image prompt into the field.

Leonardo AI Enter Prompt
Enter Prompt

You also have the option to include negative prompts that will block various attributes from appearing in your images.

Once you click generate, several images will appear, similar to tools like Dall-E and Midjourney.

Leonardo AI Image Generations
Leonardo AI Image Generations

Use Cases For Leonardo AI

Leonardo AI Assets Use Cases
Leonardo AI Assets

Initially, Leonardo AI was created for game developers and artists to generate assets for their projects.

A few examples of types of games assets that work well with generative AI:

  • Building
  • Environments
  • Items
  • Concept art

While this content is primarily gaming-focused, it also has applications in the broader entertainment industry, marketing, and consumer goods spaces.

Leonardo AI vs. Midjourney

Leonardo AI and Midjourney both use similar processes for AI image generation, but there are some key differences to consider.

For most users, Midjourney functions primarily through Discord, while Leonardo AI features a user-friendly visual web app.

The Leonardo AI web app includes graphical elements like sliders and buttons to control properties such as resolution.

On the other hand, Midjourney requires users to adjust parameters within the prompt or Discord command.

Related: Midjourney Tips & Tricks

While Midjourney does not currently offer a free version, Leonardo AI users receive 150 free tokens each day, which translates to roughly 150 images per day.

Lastly, Leonardo AI’s wide selection of internal and community models offers users a wider variety of potential outputs and control over these outputs.

At the end of the day, these platforms are only as powerful as the models they are built on.

Midjourney still appears to have better quality image outputs out of the box.

But with some proper prompt engineering, I wouldn’t be surprised to see Leonardo AI capable of eventually matching this quality.


What is Leonardo AI?

Leonardo AI is an AI image generation platform that provides users with easy access to a wide variety of Stable Diffusion-based models.

The platform provides an easy-to-use visual dashboard to make the AI image creation process more approachable to new users.

How does Leonardo AI work?

Leonardo AI leverages internal and community AI models to help users generate images from text-based prompts.

Each image generated on the platform consumes roughly one token.

Is Leonardo AI completely free?

Leonardo AI offers a free version that includes 150 tokens, or roughly 150 AI images.

How do I get access to Leonardo AI?

You can access Leonardo AI by signing up for an account on their website.

The platform is currently in early access mode, but you can speed up this approval process by joining the Leonardo AI discord and filling out a white list form.

Is Leonardo AI any good?

Yes, Leonardo AI is capable of producing high-quality AI images based on a wide variety of Stable Diffusion models.

The platform makes this process much easier for less technical users who do not want to go through the trouble of running AI image models on their personal devices.

Who owns Leonardo AI?

JJ Fiasson is the Austrailian-based founder of Leonardo AI.

Is Leonardo AI for commercial use?

Yes, under the Leonardo.ai Terms of Service, all rights to an image belong to the person who has generated it.

Can you sell Leonardo AI art?

Yes, it is okay to sell AI art generated by Leonardo.ai on various platforms like Etsy and stock image websites.

Learn more about how to sell AI art.

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About the Author

Andrew has over 10 years of experience in advising businesses on growth marketing and strategy. He earned his MBA from NYU Stern with a concentration in data analytics and marketing. Andrew is based out of New York and currently consults Fortune 500 clients and startups on data science projects, digital marketing, and finance.

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