In this post, I will share several compelling Midjourney statistics that shed light on the platform’s size, growth, and user behavior.
This collection of insights and data will provide a better understanding of the platform’s impact and reach within the AI image generation industry and broader AI community.
Feel free to bookmark this site because I plan to frequently update this page as new data becomes available.
💙
Find these resources helpful?
We kindly ask that you provide a reference link to our website:
Midjourney Statistics For User Base
Midjourney’s Discord has 14.5 million registered members. About 1.1 million (7.5%) of those members are online and active at any given time.
Midjourney’s website has seen dramatic traffic growth in 2023.
However, in May, the platform started to see a decrease in website traffic for the first time.
Over the Summer, Midjourney’s website saw a dramatic decrease in traffic.
| Metric | Jan 2023 | Feb 2023 | Mar 2023 | Apr 2023 | May 2023 | June 2023 | Jul 2023 | Aug 2023 | Sep 2023 |
| Midjourney Website Traffic (Million) | 29.1 | 31.6 | 41.4 | 42.7 | 35.5 | 28.5 | 26.8 | 21.0 | 18.1 |
| Month Over Month Growth (%) | 9% | 31% | 3% | -17% | -20% | -6% | -22% | -14% |
In terms of search popularity, Midjourney currently leads both Stable Diffusion and DALL·E.
Midjourney Reddit Statistics
A big part of Midjourney’s growth is due to its active community on Reddit.
The Midjourney subreddit currently has over 275k members.
These users are also among the most active on Reddit, in large part to the visual image-sharing nature of the community.
Midjourney User Behavior
Most Midjourney report using the platform for fun rather than pure utility.
| Midjourney Usage | Count | Percentage |
| Fun | 3,549 | 68% |
| Utility | 1,687 | 32% |
In fact, a whopping 72% of Midjourney members indicated that they have never shared any of their images online.
| Midjourney Images Posted on Internet | Count | Percentage |
| I never post my images | 1,235 | 72% |
| Maybe half | 269 | 16% |
| Maybe 1 in 10 | 158 | 9% |
Of Midjourney users that have shared their AI-generated imags on social media, most (45%) have posted these images to Instagram.
| Sharing Images on Social Media Platforms | Count | Percentage |
| 1,331 | 45% | |
| 616 | 21% | |
| 462 | 15% | |
| 172 | 6% | |
| Youtube | 163 | 6% |
| Tiktok | 139 | 5% |
| 102 | 3% |
When it comes to learning how to use Midjourney, most users prefer hands-on learning via looking at others’ examples.
| How do you like to learn on Midjourney? | Frequency | Percentage (%) |
|---|---|---|
| docs | 1,392 | 29% |
| chat | 201 | 4% |
| videos | 905 | 19% |
| social media posts | 163 | 3% |
| looking at other people’s prompts | 2,188 | 45% |
Midjourney Technical User Statistics
It’s no surprise that Midjourney users tend to be more technically proficient than the average person.
Nearly half (43%) of Midjourney users report some level of coding or programming knowledge.
However, most (57%) users indicated zero technical coding knowledge, which speaks to the accessibility of Midjourney.
| Knowledge of Coding / Programmer | Count | Percentage |
| No | 2,009 | 57% |
| Yes | 1,521 | 43% |
Of Midjourney’s users with coding experience, about half (46%) of them self-reported a medium level of technical proficiency.
| Proficiency Level in Programming / Coding | Count | Percentage |
| Medium | 1,052 | 46% |
| Low | 653 | 28% |
| High | 590 | 26% |
Surprisingly, nearly a third of Midjourney users self-report using AI chatbots rarely or never.
| Do you ever use AI chatbots? | Count | Percentage |
| Never | 504 | 13% |
| Rarely | 577 | 15% |
| Sometimes | 1414 | 37% |
| Frequently | 921 | 24% |
| All the time | 429 | 11% |
This suggests many of Midjourney’s users are creatives that are exclusively interested in generative AI for design and art applications.
Midjourney Device Usage
Midjourney is widely available through the Discord platform. Discord can be accessed via most web browsers like Chrome and Safari, as well as Apple and Android apps.
A majority of Midjourney users (54%) report using Android as their mobile OS.
| Mobile OS | Count | Percentage |
| Android | 2,758 | 54% |
| iOS / Apple | 2,340 | 46% |
For myself and other American readers, this might come as a surprise.
But Andriod has over 70% of the global market share.
So for Midjourney users, Apple is actually overrepresented due to the higher share of North American users.
As for desktop users, a vast majority (72%) are using Windows.
| Computer OS | Count | Percentage |
| Windows | 3,690 | 72% |
| Mac | 1,505 | 29% |
| Linux | 195 | 4% |
For reference, below is the global OS market share.
Comparing the two tables, Mac OS is roughly 2x overrepresented among Midjourney users.
Midjourney Professional Usage
While many news headlines have suggested AI image generators will put creative professionals out of work, most Midjourney users (77%) are on the platform for recreational purposes.
| Midjourney for Job or Professional Use | Count | Percentage |
| Yes | 1,159 | 23% |
| No | 3,907 | 77% |
Further, the majority of Midjourney users reported not having a professional background in the art or design industry.
One potential takeaway here is that Midjourney is democratizing access to creativity for people who lack specific training.
| Employment in Art or Design Industry | Count | Percentage |
| Yes | 1,118 | 32% |
| No | 2,421 | 69% |
| I have been in the past | 229 | 7% |
Notably, the generous Midjourney license is one reason many creative professionals might opt to use the platform for work.
Midjourney Mental Health
Over 25% of Midjourney users self-report improvements to mental health from using the platform.
| Midjourney’s Impact on Mental Health | Count | Percentage |
| Very strong positive impact | 1,399 | 28% |
| Positive | 43 | 1% |
| Neutral | 2,805 | 55% |
| Negative | 45 | 1% |
| Very negative | 180 | 4% |
| I’m not sure | 543 | 11% |
Midjourney Art Therapy
Art therapy consists of using creative methods of expression to hone communication skills, strengthen self-awareness, destress, and explore past traumas.
A vast majority of Midjourney’s users (83%) reported using Midjourney as a form of art therapy.
| Midjourney as a Form of Art Therapy | Count | Percentage |
| Yes | 4,053 | 83% |
| No | 360 | 7% |
| I don’t understand | 514 | 11% |
Midjourney Geography
Most Midjourney users report they live in the West (Americas/Europe).
| Continent | Count | Percentage |
| North America | 2,801 | 51% |
| Europe | 2,329 | 42% |
| Asia | 306 | 6% |
| Australia / Oceania | 253 | 5% |
| South America | 133 | 2% |
| Africa | 75 | 1% |
