Midjourney Fashion: How to Create Inspiring Designs

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If you are a fashion lover, you need to check out how Midjourney fashion techniques can help you create endless AI-inspired clothing designs.

Midjourney is an AI image generator that can create stunning images from simple text or image prompts.

You can use Midjourney to create realistic and original fashion looks and product designs, such as dresses, t-shirts, jackets, and more.

In this post, I will show you how to create fashion imagery and clothing designs with Midjourney and some other tools that you can use for free or with a free trial.

By the end of this guide, you will understand the basics of Midjourney fashion generation so you can unleash your creativity.

Let’s dive in!

What is Midjourney Fashion?

Midjourney fashion community feed
Midjourney Community Feed

Midjourney fashion is the process of using Midjourney to generate images of clothing designs, fashion photography, and fashion illustrations.

There are tons of ways that Midjourney can help with the ideations and marketing aspects of fashion.

Related: Midjourney Cost

For example, you can use Midjourney to generate a dress design based on a description or a sketch.

Additionally, Midjourney can be used to generate a fashion photo shoot based on a theme or a style.

Midjourney fashion combine AI generated images
Combining two AI-generated images

One trick I like to use is mixing and matching Midjourney image outputs, using the subject from one image and the background from another. I wrote a post explaining how this AI image editing works. 

Alternatively, you can use Midjourney to generate fashion illustrations based on a simple reference or an idea.

Use Cases

Midjourney fashion can be used for a wide range of business and design purposes

This includes creating your own clothing line, making mockups for clients or portfolios, and exploring different trends and styles.

Related: How to Sell AI Art

One of my favorite methods involves mixing and matching different fashion styles and pop culture concepts.

For example, imagine a North Face collab with FedEx.

Midjourney Fashion example collab North Face and FedEx
Prompt: north face collab with fedex, fashion photography, product imagery

You can also combine Midjourney fashion with other AI tools, such as AI voice generators or face animation, to create more realistic and immersive content.

How to Use Midjourney Fashion?

You first need to have access to Midjourney and some other tools that I will mention later.

To generate an image with Midjourney, you need to use the /imagine command followed by a text or image prompt.

For example, if you want to generate an image of cargo pants, you can simply type:

/imagine cargo pants
Midjourney fashion cargo pants
Midjourney cargo pants

You can also add commands to customize your image, such as changing the aspect ratio, quality, style, or number of images that you want to create.

For example, if you want to generate four sets of images of cargo pants with different styles, you can type:

/imagine tactical cargo pants --repeat 4 --style raw

Once you have generated an image or a set of images with Midjourney, you can save them to your device or copy their URLs.

Then you can use other tools to edit them and create your final design.

Tools for Midjourney Fashion

Most of the time, Midjourney produces a high-quality image.

But if you’re a designer, there are most likely aspects of the images you will want to adjust, add, or remove.

This would take an entire series of posts to cover entirely.

So I will just mention some tools and resources that are popular among designers who use Midjourney for fashion and product prototyping.

Photoshop: The world’s most popular photo editing software allows you to edit and enhance your images to perfect your final design. 

Illustrator: A popular vector graphics software that allows you to create and edit vector illustrations and logos.

Canva: Easy-to-use image editor that lets you perform simple adjustments like adding text, cropping, and color adjustments

GetIMG: An AI platform that lets you edit Midjourney images with features like inpainting and outpainting to expand the image’s borders or modify aspects of the image

Midjourney Fashion GetIMG AI Editor
Source: GetIMG AI Editor

Midjourney Fashion Prompts Examples

If you need some inspiration for your own Midjourney fashion projects, here are some examples of prompts featuring real and imaginary styles in different formats.

Steampunk Victorian Fashion: A male steampunk adventurer character with a leather jacket and goggles

Midjourney Fashion Steampunk Victorian Fashion
/imagine steampunk victorian fashion, model photoshoot, leather jacket, goggles, fashion collection

Retro Futurism Fashion: A retro futurism character with runway fashion

Midjourney Fashion Retro Futurism
/imagine retro futurism, fashion runway model, inspired fashion, luxury apparel photoshoot

Cybergoth Fashion: A female cybergoth character with neon dreadlocks, PVC clothing, and cybernetic implants.

Midjourney Fashion Cybergoth

/imagine cybergoth fashion, fashion model pose, neon dreadlocks, PVC clothing, cybernetic implants

Balenciaga Fashion Week Outfit: A haute couture outfit for the fall season in a high fashion style

Midjourney Fashion Balenciaga Fashion Week
/image fashion week outfit, haute coutre, fall fashion collection, Balenciaga 2022

Game of Thrones Fashion: A woman wearing a Game of Thrones-inspired look with a fur cloak and ornate dress.

Midjourney Fashion Game of Thrones
/imagine game of thrones, professional fashion photography, street style photo, london street, fur cloak, haute coutre, fashion photography

Minimalist Fashion: A female minimalist character with a white monochrome outfit, a simple watch, and a backpack.

Midjourney Fashion Minimalist
/imagine minimalist fashion photo shoot, monochrome outfit, simple watch, backpack, all white

Men’s Tailored Look: A candid street-style photo of a man in a three-piece suit

Midjourney Fashion Men's Tailored Look
/imagine: fashion shoot, man in suit, soho street, street style photography, candid


As you can see the possibilities with Midjourney as a fashion design tool are endless.

With a couple of free and cheap paid tools, you can generate inspirational apparel and accessories imagery to launch your own brand or provide services to clients.

Happy designing!


Can AI do fashion design?

Yes, AI image generators like Midjourney and Stable Diffusion are fantastic tools for creating fashion ideas, mockups, and product imagery.

Which AI is best for fashion design?

Midjourney is the best AI image generator for fashion design.

It is easy to use, yet incredibly powerful since its model includes a vast training set of fashion imagery from past runway shows and campaigns.

What fashion brands are using AI technology?

Several fashion brands including Levi’s and Prada have already started to incorporate generative AI images in their product pages and marketing campaigns.

How is AI being used in fashion?

AI is being used in fashion for inventory planning, generating campaign imagery, and prototyping product designs.

Will fashion models be replaced by AI?

Yes, brands like Levi’s have already begun to incorporate AI-generated models into product pages.

While some human fashion models will not be replaced, AI tools enable brands to showcase their collections without the need to coordinate photo shoots or schedule talent.

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About the Author

Andrew has over 10 years of experience in advising businesses on growth marketing and strategy. He earned his MBA from NYU Stern with a concentration in data analytics and marketing. Andrew is based out of New York and currently consults Fortune 500 clients and startups on data science projects, digital marketing, and finance.

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